Audit the current position
We review rankings, site structure, conversion friction, Google Business Profile status, and the strength of your trust signals.
Founder-Led Pricing
SEO Pricing Built Around Scope, Competition, and Lead Value
Transparent starting prices for local SEO, Google Business Profile work, and conversion-focused web projects. We scope around market competition, site condition, and content workload, then show you exactly what is included before kickoff.
Best fit for local lead-based businesses that need better visibility, stronger trust signals, and more qualified calls or quote requests.
How we scope the work before we quote the final plan
The price is not chosen by guesswork. We match workload to your market, your website condition, and the type of lead flow you need.
Match scope to real workload
Single-location businesses need a different plan than emergency services, multi-area operators, or bilingual brands entering competitive markets.
Approve the roadmap before kickoff
You see what is included, how often we report, and what success looks like before the engagement starts.
What usually changes the price
Competition in your city, number of service areas or locations, current site quality, content volume, bilingual support, and whether the project also needs landing pages or website rebuild work.
- Single location versus multi-location scope
- Google Business Profile cleanup versus active local growth
- Technical cleanup only versus monthly content production
- Existing site optimization versus redesign or rebuild
Ongoing SEO retainers
Starting prices for local lead-generation businesses. Final scope is confirmed after the audit so you pay for the workload you actually need.
Emergency-service niches, highly competitive cities, multi-location rollouts, or bilingual expansion can increase scope and monthly investment.
Starter
From $750/month
Foundation work for a single-location business that needs its local SEO, trust, and conversion basics handled properly.
- SEO audit, strategy, and priority roadmap
- Technical cleanup and on-page optimization
- Google Business Profile setup or cleanup
- Up to 10 primary keyword targets
- Monthly report and strategy call
- Core trust and conversion improvements
Best fit: Newer sites, single-location service businesses, and lower-competition local markets.
Ongoing content production and active authority outreach are usually scoped separately at this level.
Start With AuditMost Common Fit
Growth
From $1,500/month
For businesses that need consistent content, stronger local coverage, and active growth in competitive service markets.
- Everything in Starter
- Up to 25 primary keyword targets
- Service-area and location-page expansion
- 4 SEO content pieces per month
- Local authority and link outreach support
- Bi-weekly strategy calls and competitor monitoring
Best fit: Competitive local businesses, contractors, locksmiths, and multi-service operators.
This is the typical starting point when you need both visibility growth and stronger lead capture.
Get Recommended PlanPremium
From $3,000/month
Custom-led SEO for businesses expanding across multiple markets, supporting bilingual growth, or demanding heavier monthly production.
- Everything in Growth
- Multi-location or multi-market SEO roadmap
- 8+ content assets or landing pages per month
- Advanced schema, local entity work, and page expansion
- Weekly strategy reviews and reporting cadence
- Priority support for implementation planning
Best fit: Expansion-stage local brands, multi-location businesses, and bilingual growth teams.
Custom scoping is strongly recommended for enterprise-like lead volume, new market launches, or aggressive rollout timelines.
Talk About ScopeCompare delivery depth across the monthly plans
This makes the scope easier to scan than a generic checklist and helps set expectations before you commit.
| Deliverable | Starter | Growth | Premium |
|---|---|---|---|
| Audit and strategy | Kickoff audit and roadmap | Roadmap plus competitor tracking | Multi-market roadmap and expansion priorities |
| Technical and on-page SEO | Included monthly | Included monthly | Included with priority queue |
| Google Business Profile | Setup or cleanup | Active management support | Advanced local entity strategy |
| Content production | Quoted only when needed | 4 pieces per month | 8+ assets or landing pages per month |
| Service-area expansion | Core pages only | Service-area and location-page growth | Multi-location or multi-market rollout |
| Authority work | Trust cleanup and basics | Active local outreach support | Aggressive authority roadmap |
| Reporting and calls | Monthly | Bi-weekly | Weekly |
| Typical client fit | Single-location foundation | Competitive local growth | Expansion and bilingual scale |
Authority signals behind the pricing
This is not a generic agency rate card. The page is backed by a founder profile, public proof, and live client work you can actually inspect.
5.0 ★
Google Rating
Current public review rating for Gotham Site Studio.
12+
Live Client Sites
Public portfolio across home services, finance, and local lead generation.
2
Core Markets
USA and Israel with English and Hebrew execution.
Locksmith and emergency services
Local lead generation
Built for fast-response, trust-first buying journeys
We already work in verticals where licenses, coverage areas, warranties, and call-first UX change the way SEO pages should be structured.
Public proof: Live locksmith sites in New York, Detroit, and Connecticut with service-area structure, trust messaging, and conversion-first layouts.
Why it matters for pricing: Local SEO for urgent-service businesses usually needs stronger location architecture and tighter conversion work than a basic starter scope.
local SEO
call-first UX
service areas
Contractors and home services
Quote-driven websites
Pricing that accounts for scope, not vanity deliverables
For contractors, remodelers, and similar businesses, pricing has to reflect location expansion, trust sections, and quote flow clarity, not just keyword count.
Public proof: Live contractor and remodeling sites with builder licensing, warranties, and wide service coverage.
Why it matters for pricing: These projects often need more page architecture and stronger trust messaging than the average brochure site.
contractor SEO
conversion structure
trust signals
Founder-led accountability
Strategy to execution
The person you speak to is part of the work
That matters for EEAT, for speed, and for commercial clarity. You are not buying a disconnected sales promise and then hoping the delivery team catches up.
Public proof: Founder profile, LinkedIn, GitHub, training, and live case studies all support the positioning.
Why it matters for pricing: The scope stays tighter, communication is faster, and reporting is tied to actual implementation work.
founder-led
direct access
EEAT
Web design and development starting prices
Fixed-scope projects are quoted after requirements review. Every build is expected to support SEO, mobile UX, trust, and lead capture from the start.
Landing Page
From $500
Single conversion-focused page for campaigns, service launches, or lead magnets.
- Custom layout and messaging hierarchy
- Mobile-responsive build
- SEO-ready structure and metadata
- Lead form or primary conversion action
- One revision round
Best fit: Offers that need one focused page with clear conversion intent.
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Business Website
From $2,000
Multi-page websites for local businesses that need clear service architecture, trust sections, and better lead flow.
- Custom design for 5 to 10 pages
- Mobile responsiveness and contact flows
- SEO setup, analytics, and CTA planning
- Trust and authority sections built into the layout
- Two revision rounds
Best fit: Service businesses replacing outdated sites or launching a stronger lead-generation foundation.
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E-commerce
From $4,000
Online stores that need stronger structure, product discovery, and a cleaner path from category page to checkout.
- Custom storefront or catalog setup
- Checkout and payment integration planning
- SEO-ready product and category architecture
- Mobile-first shopping experience
- Training and handoff
Best fit: Brands that need a sales-ready store, not just a visual theme.
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Common add-ons and support blocks
Some needs are better handled as separate scopes instead of inflating a monthly retainer that does not match the real workload.
Google Ads Management
Campaign setup and ongoing management starting at $400/month plus ad spend when paid search needs to support SEO.
Social Content and Scheduling
Organic social support starting at $500/month when the business also needs brand consistency outside search.
Brand and Logo Design
Identity cleanup or logo design starting at $300 as a one-time project.
Website Maintenance
Monthly updates, backups, and security support starting at $150/month.
Commercial terms and fit
This section is here to reduce friction, set expectations, and make the page easier to trust before the first call.
Typical engagement terms
- Starting prices are visible before the audit.
- Final scope is confirmed before kickoff.
- Ongoing SEO usually starts with a 3-month commitment.
- After that, retainers are month-to-month.
- Reporting and direct strategist access are built into the plan.
Who this page is really for
Best fit for local businesses that want qualified leads, understand that SEO is operational work, and need a tighter connection between site UX, trust, and rankings.
Not a fit if you expect overnight rankings, daily paid-media management, or a full marketing department on a starter retainer.
Pricing FAQ
The questions below are the ones that usually decide whether a lead feels ready to move forward.
Why are the SEO prices shown as starting at prices?
Scope changes based on competition, service area count, existing site quality, content volume, and whether you need bilingual or multi-location work. The audit lets us recommend the smallest scope that can realistically move the business forward.
Do you require a long-term contract?
Ongoing SEO usually starts with a 3-month commitment so the technical cleanup, content, and reporting cycle have time to work. After that, engagements are month-to-month.
What happens in the first 30 days?
The first month is focused on audit findings, technical cleanup, keyword mapping, conversion issues, and a clear execution roadmap so the monthly work starts from the right priorities.
Can you quote custom SEO packages for locksmiths, contractors, or other local service businesses?
Yes. Emergency-service businesses, multi-area operators, and highly competitive local niches often need custom scopes. We review your market, current site, and lead goals before locking the final monthly workload.
Is web design included in the monthly SEO retainer?
Minor page improvements and SEO implementation can be part of monthly work, but full website builds, redesigns, and larger landing page projects are scoped separately as fixed-price projects.
How do you report progress?
Every retainer includes reporting and direct communication. Depending on the plan, you get monthly, bi-weekly, or weekly reviews tied to rankings, visibility, site improvements, and lead-generation priorities.
Next step
Need a scope built around your market, not a generic package?
Start with a free audit. We review your competition, current site, Google visibility, and lead goals, then recommend the smallest plan that can do the job properly.