How to Choose Keywords for Local SEO

Choose keywords that match what customers are ready to buy, not just what has high volume.

Step 1: Start with services

List every service exactly how customers say it. Use one core page per service.

Step 2: Add local modifiers

Combine service terms with city, neighborhood, and “near me” intent patterns.

Step 3: Group by intent

Separate informational queries from commercial terms and prioritize pages that can convert first.

Step 4: Validate in Search Console

Track impressions and CTR, then adjust titles and internal links based on real query data.